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From that point on, K-pop stars like 2NE1 and BTS started to wear collections,” Seo said. The public could also dress like Big Bang. But Big Bang members were different in that they actually wore outfits freshly out from a designer’s collection.
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Stylists’ job was to kind of copy the lines of famous designers and recreate them into stage outfits. “Before Big Bang, K-pop artists’ costumes were literally costumes. The group’s wardrobe was as realistic and hip as street fashion in Harajuku - and easily accessible to the public as well. Crediting Big Bang for K-pop fashion’s ongoing worldwide fame, Seo said the boy band was among the pioneers to feature a more down-to-earth approach to fashion. Having been involved in the industry for almost 15 years, Seo has witnessed how K-pop fashion has transformed over the years. Seo has been teaching students styling at Chungkang College of Cultural Industries since February last year. She will begin by educating junior stylists and communicating with the public through the creation of fashion content. Seo emphasized that another of her goals is to pave the way for a better working environment for younger stylists. It took her three months to earn 300,000 won (P13,655) a month, she said. When Seo first started working, she wasn’t paid for her job either. What else can we do? We don’t get paid from our main field,” she explained. And people from advertisement complain that we stylists ask for too much money. So most of our revenues come from outside of the industry, such as shooting ads. “We work day and night for our artists, but we don’t get what we deserve from both sides.
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Most of the time, they are treated poorly by both K-pop agencies and TV stations, compared to other countries. Seo revealed that stylists earn almost nothing after the money goes to artists first.
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While K-pop has been sweeping the world, K-pop artists and people working with them such as stylists and managers are usually lowly paid compared to those people working in the same industry in Japan and the US, as K-pop agencies don’t get paid much from working with TV stations,” Seo said. Despite her success and fame, Seo highlighted that structural problems in the industry are major hindrances for those seeking to build a stylist career in Korea.Īccording to Seo, local TV stations are at the center of major problems, as K-pop agencies and their artists do not make much money from being featured on TV shows.
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